Social Media Engagement Tactics

1. Post Consistently

Nowadays, social media feeds update frequently and the trending content changes often. If you want people to get engaged with your content, it’s important to share content consistently so that your pieces appear on their feeds.

2. Conduct Polls, Surveys, and Contests

Polls, surveys, and contests are amazing ways to grab an audience on social channels. Consider topics that make people feel like they have partial ownership of your brand, like voting on a new packaging design. You can also hold contests to encourage good nature competition among your followers.

3. Curate Content

Share, retweet, or repost content from other creators to your feeds. In this way, you create partnerships, find influencers, and promote communication within your market or niche.

4. Respond Quickly

Social media updates in real-time and people expect an immediate response when they ask a question or raise a complaint on social media. According to Ledgeview Partners, 54% of people around the world view brands that respond to customer service questions on social media as more favorable than ones that don’t.

5. Using Social Media Tools

Social media tools help to automate posts, schedule them in advance, and keep up that consistency that customers want. There are also programs to notify you of comments and questions on your profile and help answer them more quickly and easily.

6. Take Advantage of Visuals

According to Twitter Business, tweets with video get 10 times more engagement than those without it. Some visual options to add to your social media posts include:

  • Infographics
  • Photographs
  • Custom illustrations
  • GIFs
  • Emojis
  • Short- or long-form video
  • Memes

7. Get Trending

Talk about trending topics which people are talking about everywhere. They can range from politics to pop culture, sports to health care. Put a statement about these topics in a way that relates to your brand.

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